
How Movie Ratings Actually Get Decided
A small board watches the film, votes, and hands down a letter. Here is what happens before, and what happens when a studio fights back.
Dated television news covering pickups, renewals, cancellations, casting, premiere dates and showrunner changes, each attributed and corrected in place.

A small board watches the film, votes, and hands down a letter. Here is what happens before, and what happens when a studio fights back.

Studios take half of every ticket, and far more in opening week, so theaters live on the lobby. How rental fees, front-loaded grosses, and popcorn margins actually divide the money.

Most pilots never reach the screen. Inside the pilot test, why networks greenlight shows that never air, and what happens to the rejects.

Apple TV+ has set the Ben Stiller-directed drama's second season for January 17, 2025 — a 35-month gap between seasons that says everything about pandemic backlogs, strike pauses, and streaming's patience economics.


Big Data + Panel replaced the old ratings currency in September 2025, and the fight over Nielsen's monthly Gauge shows how much rides on a method most viewers never see.