EMEnRose Magazine

BoomTown, the leading cloud-based sales and marketing automation platform for real estate professionals, announced the launch of back office capabilities through an expanded integration with Brokermint, real estate's leading cloud-based back office and transaction management software, which was acquired by BoomTown. 

Fragmented customer relationship management and back office solutions cause duplication of effort and business inefficiencies, a problem that has plagued the real estate industry for years. Unlike other integrations, this unification of the data layer is the critical component that powers the deep integration and allows agents to seamlessly align the BoomTown and Brokermint platforms, answering the need for an end-to-end solution. While agents, team leaders, and brokers utilize BoomTown's lead generation and customer relationship management solutions, administrative teams can now work in the back-office solution, which handles everything from commissions, offers, and e-signatures, to accounting, transaction management and reporting, and all information is seamlessly synced. It provides visibility into the entire business transaction, and ensures information is accurate, and all relevant parties enjoy a streamlined and efficient process from lead-to-close. 

"This enhanced integration is closing the loop on the real estate transaction process and fostering 'clients-for-life' for our customers by enabling offices to manage their client relationships from first click to close, and deliver more value at every step," said Grier Allen, CEO of BoomTown. "It eliminates inter-office inefficiencies, helps business owners identify opportunities, and creates a solid foundation for continued innovation between front office and back office." 

"The deep integration between the front-end BoomTown solution and back-end Brokermint solution, and the efficiency gains and holistic company view that it delivers, are changing the game," said Chad Priest, Broker in Charge of The Flowertown Group. "Unlike other integrations that still require manual updates and maintenance, this includes data from transactions and commissions, to contact data and user information, so we can confidently manage every front-office and back-office task in one place."

About BoomTown

BoomTown exists to make real estate agents successful. 100,000+ of the industry's top professionals trust BoomTown to grow their business with easy-to-use technology. Capabilities include a website with local MLS data, success management, a CRM system with marketing automation, advertising and lead generation, a mobile app, transaction management, commissions, and accounting. BoomTown's services include lead qualification, dedicated advisors for onboarding, training, and coaches. Founded in 2006 and headquartered in Charleston, SC, BoomTown has offices in Carlsbad and San Francisco, CA. BoomTown's brands include some of the most trusted solutions in real estate like Brokermint, real estate's leading back-office and transaction management software, and MyAgentFinder. Visit boomtownroi.com.

Media Contact:

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RAEK Closes $400k Pre-Seed Round To Accelerate Growth

RAEK Data, LLC. ("RAEK" or the "Company"), a company focused on providing first-party data collection and utilization tools, today announced it has completed its pre-seed round and raised $400,000.

In completion of the Company's pre-seed round, RAEK has now turned its head toward scaling the business through direct-to-consumer advertising and strategic partnerships. While first-party marketing strategies are young and developing, there is a massive opportunity to grab market share while many companies struggle to find a solution to advertise effectively after the sunset of third-party cookies.

"Everyone is excited at RAEK to be a part of a company dedicated to helping small businesses grow their digital advertising capabilities in a world that favors larger businesses with the resources to build effective marketing. As we continue to build momentum, we believe our team and strategic investors will help guide the company's path towards success," commented Cory Crapes, Co-Founder of RAEK.

Ryan Pool, Co-Founder of RAEK, commented, "The RAEK Team has hit a major milestone by completing our first raise. We have made a significant effort over the course of this year to establish a leadership position in the First-Party Data space. Our management team is committed to the continued development of features and tools our customers can utilize in their advertising efforts as the world transitions into a cookieless environment. The Company is well-positioned to access multiple near-term growth opportunities to expand our position in the First-Party Data space."

RAEK is proud to announce the strategic investments from Charles Perez, Founder and CEO of CDM-Advisors; Chris Barnes, Lead Cloud Solutions Architect; Ian Marshall, Co-Founder of Addenso Labs; Kerry Lucasse, Founder of Building Better Agents; and Michael Varnadore, Partner at Concentric Tax & Consulting.

Ian Marshall, commented, "We have an impressive opportunity at RAEK to truly add value to businesses looking for solutions to improve their marketing ROI by deploying RAEK. When meeting both Cory and Ryan, it was apparent from their diverse business backgrounds, their passion and ability to identify and innovate automations in order to overcome obstacles, positioning the Company for success. After evaluating RAEK, it was easy to see why so many businesses need a solution to not only capture but process first-party data from their website. There are a lot of companies completely unaware of the possibilities of the return they could get from their own website. Educating the market and presenting a simple, easy-to-use solution such as RAEK is a massive asset."

Investors or interested parties with questions about RAEK can contact us at [email protected]. For all sales inquiries, please contact us at [email protected].

About RAEK, LLC.
RAEK Data, LLC. is a company focused on providing first-party data collection and processing solutions to small and medium businesses. RAEK is committed to building the largest network of first-party data collection solutions and revolutionizing the traditional advertising and marketing model. For more information, visit the Company's website (www.raekdata.com) and connect on LinkedIn, Twitter, Facebook and Instagram for the latest news and updates.

Forward-Looking Statements
All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the Company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no duty to revise or update any forward-looking statements to reflect events or circumstances after the date of this release.

Investor Contact
RAEK Data, LLC
Cory Crapes
(509) 850-0130
[email protected]