BoomTown Launches Full Suite of Back Office and Transaction Management Capabilities to Manage Entire Client Lifecycle

BoomTown, the leading cloud-based sales and marketing automation platform for real estate professionals, announced the launch of back office capabilities through an expanded integration with Brokermint, real estate's leading cloud-based back office and transaction management software, which was acquired by BoomTown. 

Fragmented customer relationship management and back office solutions cause duplication of effort and business inefficiencies, a problem that has plagued the real estate industry for years. Unlike other integrations, this unification of the data layer is the critical component that powers the deep integration and allows agents to seamlessly align the BoomTown and Brokermint platforms, answering the need for an end-to-end solution. While agents, team leaders, and brokers utilize BoomTown's lead generation and customer relationship management solutions, administrative teams can now work in the back-office solution, which handles everything from commissions, offers, and e-signatures, to accounting, transaction management and reporting, and all information is seamlessly synced. It provides visibility into the entire business transaction, and ensures information is accurate, and all relevant parties enjoy a streamlined and efficient process from lead-to-close. 

"This enhanced integration is closing the loop on the real estate transaction process and fostering 'clients-for-life' for our customers by enabling offices to manage their client relationships from first click to close, and deliver more value at every step," said Grier Allen, CEO of BoomTown. "It eliminates inter-office inefficiencies, helps business owners identify opportunities, and creates a solid foundation for continued innovation between front office and back office." 

"The deep integration between the front-end BoomTown solution and back-end Brokermint solution, and the efficiency gains and holistic company view that it delivers, are changing the game," said Chad Priest, Broker in Charge of The Flowertown Group. "Unlike other integrations that still require manual updates and maintenance, this includes data from transactions and commissions, to contact data and user information, so we can confidently manage every front-office and back-office task in one place."

About BoomTown

BoomTown exists to make real estate agents successful. 100,000+ of the industry's top professionals trust BoomTown to grow their business with easy-to-use technology. Capabilities include a website with local MLS data, success management, a CRM system with marketing automation, advertising and lead generation, a mobile app, transaction management, commissions, and accounting. BoomTown's services include lead qualification, dedicated advisors for onboarding, training, and coaches. Founded in 2006 and headquartered in Charleston, SC, BoomTown has offices in Carlsbad and San Francisco, CA. BoomTown's brands include some of the most trusted solutions in real estate like Brokermint, real estate's leading back-office and transaction management software, and MyAgentFinder. Visit boomtownroi.com.

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