“The Break” campaign features a new logo, evolved character, four new ad spots and
sports and entertainment partnerships.
NASHVILLE, Tenn., April 5, 2023 /PRNewswire/ — The General is on a mission to establish itself as the most empathetic, flexible insurance company in the nation. Today, The General kicked off the next stage in a continued brand evolution journey by announcing the launch of a new campaign, titled “The Break,” with the goal of reaching drivers who need a break in life, and on their car insurance.
Originally published at https://www.prnewswire.com/news-releases/the-general-insurance-launches-new-brand-campaign-to-give-drivers-a-break-when-they-need-it-most-301790206.html
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