The General Insurance® Launches New Brand Campaign To Give Drivers A Break When They Need It Most


“The Break” campaign features a new logo, evolved character, four new ad spots and
sports and entertainment partnerships.

NASHVILLE, Tenn., April 5, 2023 /PRNewswire/ — The General is on a mission to establish itself as the most empathetic, flexible insurance company in the nation. Today, The General kicked off the next stage in a continued brand evolution journey by announcing the launch of a new campaign, titled “The Break,” with the goal of reaching drivers who need a break in life, and on their car insurance.

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