Super 8 by Wyndham Celebrates 50 Years of Super Stays, Taps Celebrity Stylist Kim Kimble to Help Road Warriors Get a Fresh New Look


America’s trusted roadside brand embarks on an epic eight-city road trip while helping some of its most loyal guests—truck drivers—get road ready for the journey ahead

PARSIPPANY, N.J., Aug. 8, 2023 /PRNewswire/ — The open road never looked so good. Super 8® by Wyndham, the economy hotel brand known for being travelers’ trusted companion on the road, today kicked-off a year-long celebration for its upcoming 50th anniversary with a pop-up salon in the brand’s home state of South Dakota. Nearly 50 years young and sporting a more than $140 million brand refresh, the activation is the start of an epic eight-city road trip across the Midwest as Super 8 looks to help some of its most rugged and loyal guests—truck drivers—get a fresh new look for the journey ahead.

Kicking off celebrations for Super 8 by Wyndham’s upcoming 50th anniversary, celebrity hairstylist Kim Kimble gives truck drivers a fresh new look during a pit stop at the brand’s pop-up salon on Tuesday, August 8, 2023 in Summit, S.D. (Craig Lassig/AP Images for Super 8® by Wyndham)

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