Kevin Hart’s Gran Coramino Tequila Named a Spirit of the Atlanta Hawks and Proud Partner of State Farm Arena


Kevin Hart’s Gran Coramino Tequila Named a Spirit of the Atlanta Hawks and Proud Partner of State Farm Arena

ATLANTA, Oct. 24, 2023 /PRNewswire/ — Gran Coramino Tequila – an ultra-premium tequila founded by comedian, entertainer, and businessman Kevin Hart and 11th generation tequila producer Juan Domingo Beckmann – today announced a multi-year partnership becoming a “Spirit of the Atlanta Hawks”. The announcement comes in advance of the Hawks’ 2023-24 regular season opening game against Charlotte.

Located at the bar inside the Delta Sky360 Club of Atlanta’s State Farm Arena, Hawks fans will have the opportunity to enjoy a variety of delicious signature cocktails featuring Gran Coramino tequila. In addition, Gran Coramino signage will be visible in-arena at all regular season home games for the Hawks and on a variety of digital platforms.

“This partnership marries two of my biggest passions: sports and tequila. Last year, I made the State Farm Arena a stop on my comedy tour, but this year, I wanted to find a way to connect with them long-term,” said Kevin Hart. “To build anticipation for this basketball season, my tequila brand signed a sponsorship deal that bonds the Hawks and Gran Coramino together. I am excited for Hawks fans to become fans of my tequila once they have the chance to try it out!”

Throughout Kevin Hart’s career, Hart has filmed many movies in Atlanta, and most recently held two back-to-back sold-out shows at State Farm Arena for his ‘Reality Check’ Tour in Sept. 2022. Atlanta, a city known for its entertainment and culture, has produced some of the best in the music, film, fashion, food and beverage industries. Atlanta is also a top-selling market for Gran Coramino Tequila, which is another reason why this partnership was so important to Kevin Hart and Gran Coramino.

Kevin Hart has always been a dedicated supporter, and we couldn’t be happier he wanted to bring Gran Coramino to Atlanta and State Farm Arena in such a major way,” said Atlanta Hawks and State Farm Arena Chief Executive Officer Steve Koonin. “We look forward to a long-lasting partnership and one that our fans can enjoy the taste of whenever they are visiting our venue.”

Later this season, Gran Coramino will be hosting a sweepstakes for fans to win a chance to sit in Kevin’s courtside seats. Keep an eye out for details by checking out @grancoramino on Instagram. Gran Coramino Tequila is available at select retailers across Atlanta and nationwide. For more information please visit and follow @GranCoramino on Instagram.

ABOUT GRAN CORAMINO TEQUILA: Gran Coramino is a tequila brand founded by two world-class masters of their crafts, Juan Domingo Beckmann and Kevin Hart. As entrepreneurs and tequila lovers, Juan and Kevin first bonded in Tequila, Mexico over their passion for what tequila is and can be, as well as their shared values and desire to innovate the tequila category. Launching first with Gran Coramino Cristalino, a tequila matured in Eastern European oak barrels, finished in California Cabernet wine casks then slow-filtered to create a crystal-clear and incredibly smooth tequila, with a sweet berry finish. Next, the brand expanded with an Añejo expression, matured in both American and French oak barrels for 12 months then blended with Añejo reserves matured in ex-cognac casks, resulting in a tequila that is rich and velvety with a sweet cognac-laced finish. Gran Coramino donates $1 from every 750ML bottle sold to support diverse entrepreneurs and small businesses from communities in Tequila, Mexico and the United States. Gran Coramino is available nationally at a suggested retail price of $49.99 for the Cristalino and $99.99 for the Añejo. For more information, please visit and follow @GranCoramino on Instagram.

Committed to entertaining and uniting the city of Atlanta since 1968, the Atlanta Hawks & State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its True to Atlanta mantra. On the court, the Hawks’ exciting young core is led by All-Star point guard Trae Young as the organization received the NBA’s top ranking in overall in-game experience for the last two seasons. Off the court, the Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the recent transformation of State Farm Arena into Georgia’s largest-ever voting precinct for the 2020 elections. The Hawks family also includes the College Park Skyhawks (NBA G League) and Hawks Talon Gaming Club (NBA 2K League). Atlanta Hawks Membership, which includes your seat for every home game for the 2023-24 regular season, is on sale now at or by calling 866-715-1500. For more information on the Hawks, log on to or follow us on social media @ATLHawks.

Home to the NBA’s Atlanta Hawks, the award-winning State Farm Arena is a next-generation sports and live entertainment venue focused on experience, sustainability, and service. Inspired by the city, the venue features premium restaurant options as well as experiential and celebrity-inspired spaces. In 2022, State Farm Arena became the world’s first venue to earn TRUE (Total Resource Use and Efficiency) Platinum certification for zero waste. State Farm Arena consistently ranks among the top 10 concert and event venues in the world from industry-leading publications Pollstar and Billboard. In 2021, Pollstar Magazine ranked State Farm Arena No. 5 on its year-end list of top arenas. Accessible to every fan, the downtown Atlanta arena hosts approximately 175 events and close to 2 million guests annually and stakes its claim as the city’s best sports and live entertainment venue. For more information on State Farm Arena, visit or follow on Twitter @StateFarmArena and Instagram @StateFarmArena.

SOURCE Gran Coramino

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