ADNOC Distribution Amplifies Loyalty Program with Rewarding Journeys Campaign USA – English Middle East – English Middle East – Arabic

Date:

Customers can now get up to 3X more points to redeem more offers, more often

ADNOC Rewards, the first and largest fuel loyalty program in the UAE, now has over 1.6 million members and over 50 partners

Celebrity influencers join the campaign by providing exclusive music and poetry and showcasing their own rewarding journeys

ABU DHABI, UAE, Feb. 27, 2023 /PRNewswire/ — ADNOC Distribution announces the launch of a new media and customer rewards campaign confirming how the company enables, enhances and energizes every customer journey.

ADNOC Distribution’s advertising campaign launched today illustrating how the company enables life’s journeys and key moments, from fuel to vehicles to replenishing our needs for rest and refreshment. The company enhances and energizes customer lives through digitally enabled, seamless, innovative, and friendly services and a wide range of products.

As a provider of exceptional customer experiences, ADNOC Distribution has clear ambitions to be the global mobility retailer of choice and enabler of sustainable mobility. As such, this emblematic campaign also announces a key amplification of the company’s rewards program. Indeed, from fuel to flat white, croissants to car washes, and lube change to LPG, the ADNOC Rewards loyalty program will now be rewarding customers with more points, more often for every journey they make to ADNOC service stations.

Starting today, ADNOC Distribution customers will earn up to three times (3X) more points on every purchase, earning more so they can enjoy more of the quality ADNOC products they love.
ADNOC Reward points are redeemable against purchases made across the entire service station offering, including fuel purchases, ADNOC Oasis, carwash, LPG and vehicle inspection centers.
The first and largest fuel loyalty program in the UAE, ADNOC Rewards has continuously delivered tailored offers to suit customers’ evolving needs ever since it was launched in 2019.

“Loyalty begets loyalty. With this campaign, we demonstrate the appreciation of our customers’ trust in the quality of the goods and services we offer them,” said Engineer Bader Saeed Al Lamki, CEO, ADNOC Distribution. “By rewarding our customers for every journey they make to our service stations, we are demonstrating our thanks for customers making us the number one fuel and non-fuel retailer in the UAE”.

“Since we launched our loyalty program, ADNOC Rewards, over 1.6 million members now enjoy exciting offers which we continually add to every month. ADNOC Rewards is currently among the top three loyalty programs in the UAE and in the top six in terms of preference. These are amazing results for a new program still in its infancy compared to some renowned and established programs across the UAE*.”

The Rewarding Journeys campaign kick-starts with celebrity influencers who are joining and creating exclusive content – including Ibrahim Al Amiri, a respected Emirati musician and composer famous for his music on TV series’ soundtracks and theme songs, and Dr Afra Atiq, the award-winning first female Emirati spoken word poet known for co-founding the Untitled Chapters hub for Emirati women writers.

Dr Afra said about the collaboration: “My inspiration came from the journey of ADNOC Distribution and the role it plays within the community. I wanted the poem to reflect how sometimes plans go smoothly, and other times there are unexpected detours, but with ADNOC Distribution, you always end up where you’re meant to be.

“Collaborating with ADNOC Distribution was a really special experience, and it shows the company’s appreciation for poetry, so I wanted to show that sense of companionship. I am grateful for the team’s trust and enthusiasm throughout the process. There is a line I wrote in the poem which refers to a lifelong friend. The lifelong friend is ADNOC.”

Ibrahim Al Amiri, respected Emirati musician and composer famous for his music on TV series’ soundtracks and theme songs said about the campaign: “This is one of the most beautiful works I have produced recently and really enjoyed. I have integrated modernity with some Gulf and Arabian touches which I mastered based on my experience in oriental and western music in order to appeal to all segments of society.”
The Rewarding Journeys campaign is also supported by celebrity influencers including Khalid Al Amerri famous for his comedic sketches of family life in the UAE, Jumana who creates fashion, lifestyle related content, Amna Al Qubaisi who is the first female Emirati F1 driver and finally Max of Arabia, famous for his outdoor adventures.

*Third party research conducted in 2022 by 4SiGHT Research & Analytics.

About ADNOC Distribution
ADNOC Distribution is the leading mobility retailer in UAE. The Company has been providing energy for customers’ journeys since 1973. Since this time, the Company has continuously been at the forefront of providing the best in customer service. Today, ADNOC Distribution enables, enhances, and energizes every customer journey thanks to digitally enabled, innovative customer experiences and high-quality non-fuel retail products. The Company operates service stations in all seven emirates in its home country, plus Saudi Arabia, and sells lubricants in 25 countries across the world via distributors. Now in its 50th year, ADNOC Distribution has over 560 service stations, 502 in the UAE and 66 in KSA. As a non-fuel retail leader in the UAE, it operates 362 ADNOC Oasis convenience stores, 32 vehicle inspection centers and other leading services spanning car wash, lube change and EV charging. The company is also the leading marketer and distributor of fuels to commercial, industrial and government customers throughout the UAE. All figures as of 31 December 2022. Additionally, ADNOC Distribution completed its acquisition from TotalEnergies Marketing Afrique SAS of a 50% stake in TotalEnergies Marketing Egypt LLC, marking the Company’s official entry into the Egyptian market. ADNOC Distribution aims to be the global mobility retailer of choice, enabler of sustainable mobility and provider of exceptional customer experiences. To find out more, visit www.adnocdistribution.ae.

Photo – https://mma.prnewswire.com/media/2010695/ADNOC_Distribution_Amplifies_Loyalty_Program.jpg

SOURCE ADNOC Distribution

ADNOC Distribution Amplifies Loyalty Program with Rewarding Journeys Campaign


USA – English





Middle East – English




Middle East – Arabic

Originally published at https://www.prnewswire.com/news-releases/adnoc-distribution-amplifies-loyalty-program-with-rewarding-journeys-campaign-301756800.html
Images courtesy of https://pixabay.com

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New Study Shows Copper-Silver Ionization is Effective for Legionella Control

Legionnaires' disease cases have increased nearly tenfold in recent decades, leading to thousands of hospitalizations and deaths. Outbreaks are linked to Legionella, a bacteria found in potable water systems in large facilities like hospitals, multi-family buildings, resorts, and office buildings. A recently published study shows that copper-silver ionization effectively controls Legionella in building water systems to prevent Legionnaires' disease.

New Study Shows Copper-Silver Ionization is Effective for Legionella Control
Copper-Silver Ionization System

A copper-silver ionization system installed in a building to prevent Legionella in the potable water supply.

A new study published in the American Water Works Association (AWWA) Water Science journal shows that copper-silver ionization effectively controls Legionella in building water systems. The study, conducted by Dr. Mark LeChevallier with technical and financial support from LiquiTech, examines more than 80 sources of research studies and related literature to analyze the efficacy of copper-silver ionization as a water treatment solution. Dr. LeChevallier concludes "that use of copper-silver ionization to control Legionella and other opportunistic pathogens is highly effective when the units are properly designed, maintained, and operated."

Legionnaires' disease cases have increased nearly tenfold in recent decades, leading to thousands of hospitalizations. Those who catch Legionnaires' disease experience a severe form of pneumonia caused by Legionella, a bacteria found in poorly maintained water systems.

Studies show that Legionella is responsible for about two-thirds of all disease outbreaks from drinking water and the cause of all documented deaths attributed to drinking water-associated infections.

Historically, outbreaks were linked to cooling tower systems. As our understanding of Legionella has advanced over recent decades, most outbreaks are now connected to potable water systems in large facilities, such as hospitals, long-term healthcare facilities, resorts, and office buildings. It's estimated that 54% of all potable building water systems have some level of Legionella present.

Plumbing codes and regulations have been developed to standardize the design, structure, and management of building water systems to prevent waterborne diseases. However, based on the studies cited in this article and elsewhere, there is a need for supplemental treatment of building water systems.

One such supplemental treatment is copper-silver ionization, a chemical-free disinfection solution for potable water systems. It releases copper and silver ions into the building's water system to destroy waterborne pathogens like Legionella

Copper-silver ionization is not a new water treatment option. Silver ionization was used in the 1960s by NASA for the sanitation of water on spacecraft. In the 1980s, copper-silver ionization was used in swimming pools as an alternative to chlorine.

Later, in 1994, copper-silver ionization was the first reported effective treatment for controlling Legionella in a hospital. Today, copper-silver ionization is used to prevent waterborne pathogens in a variety of buildings with complex water systems.

Although copper-silver ionization is a low-cost and chemical-free option for water disinfection, the system must be designed properly and used in the appropriate applications to achieve optimal results. Crucial to its effectiveness is identifying and responding to abnormalities in water usage patterns and chemistry. 

Dr. LeChevallier, a drinking water research scientist with a Ph.D. in Microbiology, examined literature and studies related to copper-silver ionization system design, maintenance, and operations, and the impact water chemistry has on its performance. In addition to authoring more than 300 research papers, Dr. LeChevallier is a member of the Drinking Water Subcommittee of the Science Advisory Board of the United States Environmental Protection Agency (US EPA), a past member of the Water Science Technology Board of the National Academies of Science, and the past Chair of the AWWA Water Science & Research Division.

In his recently published study, Dr. LeChevallier explained, "These water quality and operational characteristics must be properly addressed to assure that the highest disinfection efficacy is obtained through copper-silver ionization."

He reviewed research and related literature to investigate the mechanisms of copper and silver disinfection. Copper-silver ionization works by treating water through electrolysis. An electric current is applied to a copper and silver bar to produce and release positively charged ions. These copper and silver ions then find microorganisms in the water with a negative charge, like Legionella. The copper ions bond to the negative walls of the microorganisms, disrupting cell wall permeability and the absorption of life-sustaining nutrients. This disruption to the cell wall allows the silver ions to enter and destroy the core of the bacteria, thus making it impossible to survive. 

Dr. LeChevallier cited studies showing that copper and silver can work as biocides independently or together. One study emphasized that combined treatment with copper and silver was associated with decreased incidence of Legionella and a faster reduction of bacteria than copper or silver alone.  

In addition to copper-silver ionization being considered an effective supplemental method for water treatment by researchers, the US EPA has recognized both copper and silver as metallic antimicrobial agents. Studies show that copper-silver ionization is effective against many waterborne pathogens, including Legionella, Nontuberculous Mycobacterium, Pseudomonas, Stenotrophomonas, Acinetobacter, and fungi.

While the issue of copper-silver resistance was discussed in portions of the literature that Dr. LeChevallier reviewed, it's important to note that there was no evidence of it occurring with Legionella. Copper-silver resistance, where pathogens can continue to grow and thrive even in the presence of copper and silver, was only observed with E. coli and Salmonella.

During his investigation, Dr. LeChevallier found that the design, operation, and maintenance of copper-silver ionization systems are critical to their effective functionality. In his published paper, he explained that copper-silver ionization will act as a water disinfectant; however, the proper engineering and operation of the system are integral to its success.

Essential components of the copper-silver ionization system include the electrodes, flow cells, power supply, control panel, flow meter, and web interface. Each component must be operated and maintained for copper-silver ionization to be most effective. 

"Buyers of [copper-silver ionization] systems should pay attention to the design and configuration of the electrodes - particularly as they wear. The construction of the flow cell and the adequacy of the power supply are important to deliver the necessary amperage to achieve the target copper and silver concentrations. Copper and silver doses should be flow paced and can be remotely monitored with a web-based interface," said Dr. LeChevallier.

Additionally, Dr. LeChevallier cautioned that water quality can impact copper-silver ionization as a water treatment. He explained that water chemistry, physiochemical, and environmental factors can influence the efficacy of copper-silver ionization if not considered and managed correctly. 

Specific factors to consider include temperature, oxygen levels in the water, flow, pH levels, and levels of biofilm, sediment, and other chemicals that can impact the performance of copper-silver ionization. He stressed that these factors must be considered during planning, commissioning, and system operations for copper-silver ionization to be successful. 

Dr. LeChevallier cited several case studies where copper-silver ionization was implemented in a building water system with positive outcomes. He explained that University of Pittsburgh researchers Dr. Stout and Dr. Yu found that copper-silver ionization is a viable proactive strategy for long-term Legionella control, specifically for healthcare facilities. 

The studies collected data from 16 hospitals with copper-silver ionization systems over the course of five to 11 years. These studies found that 50% of the hospitals had not reported any indications of Legionella, and 43% had no indications for another five years.

In addition to the promising implementation of copper-silver ionization at hospitals, other case studies found benefits in multi-family buildings, hotels, and other specialized hospitals, including children's and veterans' hospitals.

Summarizing his findings, Dr. LeChevallier concluded, "This study has shown that [copper-silver ionization] can be effectively used for management of Legionella and other waterborne pathogens through the installation of a properly designed and maintained [copper-silver ionization] system and the details of the engineering and operation of the system are important to ensure the consistent delivery of copper and silver ions at their target levels."

About LiquiTech

For more than 30 years, LiquiTech has partnered with businesses worldwide to provide chemical-free, sustainable water treatment solutions. Their highly engineered approach brings together the right combination of products, services, and expertise to solve the most challenging water quality issues and help businesses get the most out of their water-bearing equipment. With more than 3,000 installations, LiquiTech is the worldwide leader in smart, clean solutions for water treatment. Learn more at liquitech.com.

Contact Information:
Kelsey Raftery
Director of Marketing
[email protected]
847.738.0933


Original Source: New Study Shows Copper-Silver Ionization is Effective for Legionella Control

Let’s Talk Interactive, Inc. Ranks 50th in Financial Times’ The Americas’ Fastest-Growing Companies in 2023

An innovator in virtual care, LTI is one of the fastest-growing companies in the Americas with a 1,256 percent growth rate between 2018 and 2021.

Let's Talk Interactive, Inc. (LTI), a leader in customizable virtual care solutions, is ranked number 50 in the Financial Times' fourth edition of The Americas' Fastest-Growing Companies, a ranking and special report on high-growth businesses in North, Central, and South America, based on companies with the strongest revenue growth between 2018 and 2021.

"It's an honor for Let's Talk Interactive, Inc. to be named among the Financial Times' fastest-growing companies," CEO and Founder Art Cooksey said. "This comes on the heels of being recognized by Inc magazine as well, reinforcing our standing as a company that has a high growth potential."

For this special report, the Financial Times examined over 7,000 public companies across 20 countries. The data was collected via desk research in official sources like publicly available earning presentations, investor relations, websites, and annual reports.

"We continue to innovate in the virtual care sector, one that has experienced challenges and consolidation recently," Cooksey said. LTI offers healthcare providers a HIPAA-compliant telehealth platform and medical device integrations that increase patient access to quality healthcare.

LTI's new enterprise telehealth platform, TrustVideo, is customizable with any workflow, can integrate with any EMR/EHR, and serves any medical use case. LTI's Medcart software pairs with medical hardware such as telemedicine carts, soft packs, and peripherals, which are all part of LTI's overall custom digital healthcare solutions that enable providers to evaluate patients remotely.

"We are continuing global growth with our partners, AWS, Ingram Micro, Liberty Wesco, and continue to focus on our mission to expand access to healthcare," Cooksey said. "We are experiencing tremendous growth and look forward to continuing to provide excellent telemedicine solutions to our customers."

As a leader in creating innovative digital healthcare solutions, the company's award-winning HIPAA-compliant software is enhanced with custom web and software development as well as provider network solutions that improve access to care at any time, from anywhere in the world.

About Let's Talk Interactive, Inc.

Let's Talk Interactive, Inc. is an innovator in telehealth that has developed the most complete and configurable HIPAA-compliant telemedicine platform in the world. Through proprietary telehealth software, medical hardware, and provider network solutions, LTI gives those in need instant access to care. Headquartered in Charlotte, NC, the company ranked No. 496 on the 2022 Inc. 5000 annual list of fastest-growing companies. LTI is committed to providing innovative solutions for patients and healthcare providers in the post-COVID-19 era. For more information about Let's Talk Interactive, visit www.letstalkinteractive.com.

Contact Information:
Caitlin Wolf
PR and Communications Executive, LTI
[email protected]
980-220-3777


Original Source: Let's Talk Interactive, Inc. Ranks 50th in Financial Times' The Americas' Fastest-Growing Companies in 2023