Elevate Outdoor Collective Announces Josee Larocque as New Chief Operations Officer


Elevate Outdoor Collective is announcing the arrival of Josee Larocque to the organization as its new Chief Operations Officer. Effective immediately, Josee will lead the Global Operations function from manufacturing to distribution. As a key member of the leadership team, she will design solutions to help deliver value and customer satisfaction.

John Colonna, CEO of Elevate Outdoor Collective, remarked that "Josee is a positive, solution-oriented leader. Over her career in global operations and her tenure at Burton, operational excellence has been at the heart of her work."

In her new role, Josee will focus on leveraging EOC's manufacturing strength to build the operational backbone of the company. During her onboarding, she will connect with regional teams to listen, learn and dive into strengthening manufacturing support. Says Colonna, "With Josee, we begin our journey to become a globally aligned operations organization as we bring our best-in-class products and experiences to the EOC consumers all around the world."

Josee has lived, studied and worked in the United States, Canada, Germany, the Netherlands, Austria and China. She worked in global trade and transportation before joining Burton in 1997 and held diverse roles, from operations manager and distribution director to sales and marketing manager. Most recently, she held the position of Sr. Vice President of Business and Digital Transformation, where she was responsible for a major business and digital transformation to help Burton become a world-class retailer after many years leading global operations. 

"We have been searching for the perfect fit," says Colonna, "and I am confident we found the perfect person to carry out our vision."

A long-time Vermonter, Josee lives with her husband, daughter and two dogs, spending much of their free time in the outdoors. As a winter-loving family, their main activities are snowboarding, snowshoeing, nordic skiing, and ice skating right in their backyard. She serves as treasurer for the Chill Foundation, a Vermont-based international non-profit organization that works to inspire youth to overcome challenges through board sports.

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About Elevate Outdoor Collective:

Elevate Outdoor Collective is an alliance of iconic outdoor and winter sports brands with a specialized focus on skiing, snowboarding and snowshoeing. With each unique brand maintaining its own individual point of view and driving independent innovation, the Collective is fueled by the strength of world-class development facilities and engineers, global distribution channels and committed outdoor lifestyle enthusiasts and experts. For more, please visit the Elevate Outdoor Collective website to learn more about K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snowshoe Co., Tubbs Snowshoes, Madshus and K2 Skates.

Contact Information:
Martin Maisonpierre
Managing Director, WH inc.
[email protected]

Original Source: Elevate Outdoor Collective Announces Josee Larocque as New Chief Operations Officer

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