America’s trusted roadside brand embarks on an epic eight-city road trip while helping some of its most loyal guests—truck drivers—get road ready for the journey ahead
PARSIPPANY, N.J., Aug. 8, 2023 /PRNewswire/ — The open road never looked so good. Super 8® by Wyndham, the economy hotel brand known for being travelers’ trusted companion on the road, today kicked-off a year-long celebration for its upcoming 50th anniversary with a pop-up salon in the brand’s home state of South Dakota. Nearly 50 years young and sporting a more than $140 million brand refresh, the activation is the start of an epic eight-city road trip across the Midwest as Super 8 looks to help some of its most rugged and loyal guests—truck drivers—get a fresh new look for the journey ahead.
Celebrity hairstylist Kim Kimble and Super 8 by Wyndham have teamed up to help road warriors look and feel their best, just like the brand’s fully renovated rooms. Kim Kimble, left, and Super 8 President Mike Mueller at the brand’s pop-up salon on Tuesday, August 8, 2023 in Summit, S.D. (Craig Lassig/AP Images for Super 8® by Wyndham)
Celebrating nearly 50 years of super stays with Super 8, Celebrity hairstylist Kim Kimble consults with driver Chase Brinwall of Fargo N.D. to get a fresh new look during a pit stop at the brand’s pop-up salon on Tuesday, August 8, 2023 in Summit, S.D. (Craig Lassig/AP Images for Super 8® by Wyndham)
Celebrity hairstylist Kim Kimble doles out a fresh new look for driver Chase Brinwall of Fargo N.D. during a pit stop at the brand’s pop-up salon on Tuesday, August 8, 2023 in Summit, S.D. (Craig Lassig/AP Images for Super 8® by Wyndham)
Celebrating nearly 50 years of super stays with Super 8, truck driver Collin Duran, right, of Sioux Falls S.D. gets a fresh new look by stylist Anthony Johnson during a pit stop at the brand’s pop-up salon on Tuesday, August 8, 2023 in Summit, S.D. (Craig Lassig/AP Images for Super 8® by Wyndham)
Kicking off celebrations for Super 8 by Wyndham’s upcoming 50th anniversary, celebrity hairstylist Kim Kimble helps driver Chase Brinwall of Fargo N.D. get a fresh new look during a pit stop at the brand’s pop-up salon on Tuesday, August 8, 2023 in Summit, S.D. (Craig Lassig/AP Images for Super 8® by Wyndham)
Kicking off celebrations for Super 8 by Wyndham’s upcoming 50th anniversary, celebrity hairstylist Kim Kimble gives truck drivers a fresh new look during a pit stop at the brand’s pop-up salon on Tuesday, August 8, 2023 in Summit, S.D. (Craig Lassig/AP Images for Super 8® by Wyndham)
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